Marketing Excellence 2
Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Covering marketing applications from Customer Insight, Marketing Communications and Launching Brands to Global Branding, Social Marketing and Marketing for Sustainable Consumption - this books covers it all. Representing the best of the best, each case study...
Add: 26-07-2017, 10:20 | Views: 62
The First-Time Manager, 6th Edition
It is shortlisted for the Chartered Management Institute's Management Book of the Year award 2012. What's a rookie manager to do? Faced with new responsibilities, and in need of quick, dependable guidance, novice managers can't afford to learn by trial and error. The "First-Time Manager" is the answer, dispensing the bottom-line wisdom they need to succeed. A true management classic, the book covers essential topics such as hiring and firing, leadership, motivation, managing time, dealing with...
Add: 26-07-2017, 10:19 | Views: 179
Effective Project Management, 6th Edition
Effective Project Management: Traditional, Agile, Extreme
Expert guidance on ensuring project success—the latest edition! Many projects fail to deliver on time and within budget, and often-poor project management is to blame. If you're a project manager, the newest edition of this expert and top-selling book will help you avoid the pitfalls and manage projects successfully. Covering the major project management techniques including Traditional (Linear and Incremental), Agile (Iterative and...
Add: 26-07-2017, 10:19 | Views: 115
Debt-Proof Your Christmas
Debt-Proof Your Christmas: Celebrating the Holidays without Breaking the Bank
Christmas may be the most wonderful time of the year, but it's also one of the most stressful--and most expensive. Expectations run high and it's tempting to whip out the credit cards to create the perfect Christmas for your family, with lavish meals, new decorations, and the latest, greatest gadgets and fashions for everyone on your Christmas gift list. But you don't have to overspend or go into debt to have a...
Add: 26-07-2017, 10:18 | Views: 67
Implementing Mobile TV, 2nd Edition
Implementing Mobile TV: ATSC Mobile DTV, MediaFLO, DVB-H/SH, DMB,WiMAX, 3G Systems, and Rich Media Applications (Focal Press Media Technology Professional Series) Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile...
Add: 26-07-2017, 10:17 | Views: 178
Beyond the Keynesian Endpoint
Beyond the Keynesian Endpoint: Crushed by Credit and Deceived by Debt — How to Revive the Global EconomyDuring the Great Depression, legendary British economist Keynes advocated using government money to fill the economic void until consumer spending and business investment recovered. But what happens when governments can't do that anymore? You've arrived at "The Keynesian Endpoint": when the money has run out before the economy has been rescued. That's where we are. Exhausted balance sheets...
Add: 26-07-2017, 10:17 | Views: 101
The Offshore Renminbi
The Offshore Renminbi: The Rise of the Chinese Currency and Its Global Future The implications of China's momentous decision to internationalise its national currency extend far beyond its many clear advantages for national and regional trade and economic stability. While the Chinese government's game plan regarding the opening of the renminbi to the global markets remains obscure, no one can doubt that its goals are ambitious—including, perhaps, replacing the U.S. dollar as the global reserve...
Add: 26-07-2017, 10:16 | Views: 108
Get Rich Slow
Get Rich Slow: Start Now, Start Small to Achieve Real Wealth Start now and achieve sustainable, long-term wealth sooner than you think. The real secret to building lifelong wealth is out: slow money. What is slow money? It's all about starting small, starting now and progressively building sustainable wealth. Through a combination of smart planning, savvy choices and clever spending, author Sarah Riegelhuth cuts through the complexities of finance and gives you the confidence to take control of...
Add: 26-07-2017, 10:16 | Views: 157
Running Lean: Iterate from Plan A to a Plan That Works, 2nd Edition
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a...
Add: 26-07-2017, 10:15 | Views: 122
Building a DevOps Culture
Building a DevOps culture requires more than installing a configuration management system, using a source code repository, and telling your teams "Ok, now we are all doing DevOps." Organizational culture is comprised of a shared set of values and behaviors. Tools help us create process, which in turn influences our behaviors. Unfortunately, tools alone aren't enough to create a stable culture for collaboration that we now think of as DevOps. Building, or in many cases rebuilding, our team...
Add: 26-07-2017, 10:14 | Views: 201
Agile Data Warehousing Project Management
You have to make sense of enormous amounts of data, and while the notion of "agile data warehousing” might sound tricky, it can yield as much as a 3-to-1 speed advantage while cutting project costs in half. Bring this highly effective technique to your organization with the wisdom of agile data warehousing expert Ralph Hughes. Agile Data Warehousing Project Management will give you a thorough introduction to the method as you would practice it in the project room to build a serious "data...
Add: 26-07-2017, 10:14 | Views: 87
Business Intelligence, 2nd Edition
Business Intelligence, Second Edition: The Savvy Manager's Guide (The Savvy Manager's Guides) Following the footsteps of the first edition, the second edition of Business Intelligence is a full overview of what comprises business intelligence. It is intended to provide an introduction to the concepts to uncomplicate the learning process when implementing a business intelligence program. Over a relatively long lifetime (7 years), the current edition of book has received numerous accolades from...
Add: 26-07-2017, 10:13 | Views: 163
The Golden Ticket
The Golden Ticket: P, NP, and the Search for the Impossible The P-NP problem is the most important open problem in computer science, if not all of mathematics. The Golden Ticket provides a nontechnical introduction to P-NP, its rich history, and its algorithmic implications for everything we do with computers and beyond. In this informative and entertaining book, Lance Fortnow traces how the problem arose during the Cold War on both sides of the Iron Curtain, and gives examples of the problem...
Add: 26-07-2017, 10:12 | Views: 63
Black Code: Inside the Battle for Cyberspace
Cyberspace is all around us. We depend on it for everything we do. We have reengineered our business, governance, and social relations around a planetary network unlike any before it. But there are dangers looming, and malign forces are threatening to transform this extraordinary domain. In Black Code, Ronald J. Deibert, a leading expert on digital technology, security, and human rights, lifts the lid on cyberspace and shows what’s at stake for Internet users and citizens. As cyberspace...
Add: 26-07-2017, 10:12 | Views: 88
Nothing to Hide
Nothing to Hide: The False Tradeoff between Privacy and Security "If you've got nothing to hide," many people say, "you shouldn't worry about government surveillance." Others argue that we must sacrifice privacy for security. But as Daniel J. Solove argues in this important book, these arguments and many others are flawed. They are based on mistaken views about what it means to protect privacy and the costs and benefits of doing so. The debate between privacy and security has been framed...
Add: 26-07-2017, 10:11 | Views: 148
The Power of Infographics
The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences (Que Biz-Tech)Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming...
Add: 26-07-2017, 10:10 | Views: 119
The Business Plan Workbook, 7th Edition
Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding. The Business Plan Workbook is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business plan.
The step-by-step approach covers the key topics,...
Add: 26-07-2017, 10:10 | Views: 74
Practical Management Science, 4th Edition
Practical Management Science (with Essential Textbook Resources Printed Access Card)
Easy to understand and to the point, PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you will easily come to see how management science applies to your chosen profession and how you can use it on the job....
Add: 26-07-2017, 10:09 | Views: 188
Armstrong`s Handbook of Human Resource Management Practice, 12th Edition
A classic text for all students of HR Management, Armstrong's Handbook of Human Resource Management Practice provides a complete resource for understanding and implementing HR. It includes in-depth explanations of the key areas essential to the HR function, such as performance management, organizational behavior, employee relations and health, safety and welfare. Armstrong encourages and facilitates effective learning, and he provides comprehensive online support material for both the...
Add: 26-07-2017, 10:09 | Views: 126
Essentials of Strategic Management, 3rd Edition
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge...
Add: 26-07-2017, 10:08 | Views: 133
The New One-Page Project Manager, 2nd Edition
The New One-Page Project Manager: Communicate and Manage Any Project With A Single Sheet of Paper
How to manage any project on just one piece of paper The New One-Page Project Manager demonstrates how to efficiently and effectively communicate essential elements of a project's status. The hands of a pocket watch reveal the time of day without following every spring, cog, and movement behind the face. Similarly, an OPPM template reduces any project—no matter how large or complicated—to a...
Add: 26-07-2017, 10:08 | Views: 203
Armstrong`s Handbook of Strategic Human Resource Management, 5th Edition
Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Armstrong's Handbook of Strategic Human Resource Management provides a bridge between theory and practice, and offers a guide both to formulating human resource strategies and to implementing them. Completely revised, this fifth edition of an indispensable text...
Add: 26-07-2017, 10:07 | Views: 65
The Global Journalist in the 21st Century
The Global Journalist in the 21st Century (Routledge Communication Series) The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around the world. This book updates the original Global Journalist (1998) volume with new data, adding more than a dozen countries, and provides material on comparative research about journalists that will be useful to those...
Add: 26-07-2017, 10:07 | Views: 189
Marketing Death: Culture and the Making of a Life Insurance Market in China
How do companies sell life insurance in a country where death is a taboo subject? In Marketing Death, Cheris S.C. Chan explores both how and why the life insurance industry has managed to emerge in China, a country with an entrenched cultural stigma against the very topic of death. Drawing on extensive ethnographic fieldwork and engaging with current scholarship, Chan explores the processes and micro-politics by...
Add: 26-07-2017, 10:06 | Views: 114
The Handbook of Global Online Journalism
The Handbook to Global Online Journalism features a collection of readings from international practitioners and scholars that represent a comprehensive and state-of-the-art overview of the relationship between the internet and journalism around the world.Provides a state-of-the-art overview of current research and future directions of online journalismTraces the evolution of journalistic practices, business models, and shifting patterns of journalistic cultures that have emerged around the...
Add: 26-07-2017, 10:05 | Views: 56
Taming The Big Data Tidal Wave
You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes…. As you drink your coffee, you...
Add: 26-07-2017, 10:05 | Views: 159
The Agile Pocket Guide
The Agile Pocket Guide: A Quick Start to Making Your Business Agile Using Scrum and Beyond
The Agile Pocket Guide explains how to develop products, services, and software quickly and efficiently, without losing the main components of the framework so effective in streamlining the creating of these products and for making positive change within a company. It includesThe basic tennets of the Scrum frameworkHow to apply the processes and steps required to become agileThe dynamics of a...
Add: 26-07-2017, 10:04 | Views: 181
Software in 30 Days
Software in 30 Days: How Agile Managers Beat the Odds, Delight Their Customers, And Leave Competitors In the Dust
A radical approach to getting IT projects done faster and cheaper than anyone thinks possible Software in 30 Days summarizes the Agile and Scrum software development method, which allows creation of game-changing software, in just 30 days. Projects that use it are three times more successful than those that don't. Software in 30 Days is for the business manager, the...
Add: 26-07-2017, 10:03 | Views: 125
Safeguarding Critical E-Documents
Safeguarding Critical E-Documents: Implementing a Program for Securing Confidential Information Assets
Practical, step-by-step guidance for corporations, universities and government agencies to protect and secure confidential documents and business records Managers and public officials are looking for technology and information governance solutions to "information leakage" in an understandable, concise format. Safeguarding Critical E-Documents provides a road map for corporations,...
Add: 26-07-2017, 10:03 | Views: 103
Business Law and the Regulation of Business, 10th Edition
Praised by students for its accurate and straightforward coverage of the law, BUSINESS LAW AND THE REGULATION OF BUSINESS illustrates how legal concepts can be applied to common business situations. This book's comprehensive, yet succinct approach provides the depth of coverage ideal for business success and CPA exam preparation without the technical jargon. Choose Mann/Roberts' BUSINESS LAW AND THE REGULATION OF BUSINESS, 10TH EDITION for the business law presentation you can trust, understand...
Add: 26-07-2017, 10:02 | Views: 125
Operational Risk Management
Operational Risk Management: A Practical Approach to Intelligent Data Analysis (Statistics in Practice)
Models and methods for operational risks assessment and mitigation are gaining importance in financial institutions, healthcare organizations, industry, businesses and organisations in general. This book introduces modern Operational Risk Management and describes how various data sources of different types, both numeric and semantic sources such as text can be integrated and analyzed. The...
Add: 26-07-2017, 10:01 | Views: 97
Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple...
Add: 26-07-2017, 10:01 | Views: 162
Start: Punch Fear in the Face, Escape Average and Do Work that Matters
Wall Street Journal best-selling author Jon Acuff reveals the steps to getting unstuck and back onto the path of being awesome. Over the last 100 years, the road to success for most everyone has been divided into predictable stages. But three things have changed the path to success: Boomers are realizing that a lot of the things they were promised aren’t going to materialize, and they have started second and third careers. Technology has given access to an unprecedented number of people...
Add: 26-07-2017, 10:00 | Views: 202
Business Math For Dummies
Now, it is easier than ever before to understand complex mathematical concepts and formulas and how they relate to real-world business situations. All you have to do it apply the handy information you will find in Business Math For Dummies. Featuring practical practice problems to help you expand your skills, this book covers topics like using percents to calculate increases and decreases, applying basic algebra to solve proportions, and working with basic statistics to analyze raw data. Find...
Add: 26-07-2017, 10:00 | Views: 104
Propose, Prepare, Present
Propose, Prepare, Present: How to become a successful, effective, and popular speaker at industry conferences Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; when they are, they come across as tone-deaf sales...
Add: 25-07-2017, 20:59 | Views: 93
Big Data Analytics: Turning Big Data into Big Money
Big Data Analytics: Turning Big Data into Big Money (Wiley and SAS Business Series)
Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible...
Add: 25-07-2017, 20:59 | Views: 89
Beauty Pays: Why Attractive People Are More Successful
Most of us know there is a payoff to looking good, and in the quest for beauty we spend countless hours and billions of dollars on personal grooming, cosmetics, and plastic surgery. But how much better off are the better looking? Based on the evidence, quite a lot. The first book to seriously measure the advantages of beauty, Beauty Pays demonstrates how society favors the beautiful and how better-looking people experience startling but undeniable benefits in all aspects of life. Noted...
Add: 25-07-2017, 20:58 | Views: 187
The Art of Value Investing
The Art of Value Investing: How the World's Best Investors Beat the Market (Wiley Finance)
Says Bill Ackman of Pershing Square Capital Management about The Art of Value Investing: "I learned the investment business largely from the work and thinking of other investors. The Art of Value Investing is a thoughtfully organized compilation of some of the best investment insights I have ever read. Read this book with care. It will be one of the highest-return investments you will ever make."...
Add: 25-07-2017, 20:57 | Views: 145
Trading Systems and Methods, + Website, 5th Edition
The ultimate guide to trading systems, fully revised and updated For nearly thirty years, professional and individual traders have turned to Trading Systems and Methods for detailed information on indicators, programs, algorithms, and systems, and now this fully revised Fifth Edition updates coverage for today's markets. The definitive reference on trading systems, the book explains the tools and techniques of successful trading to help traders develop a program that meets their own unique...
Add: 25-07-2017, 20:57 | Views: 76
10 Ways to Stay Broke…Forever
10 Ways to Stay Broke...Forever: Why Be Rich When You Can Have This Much Fun
How to change your free-spending ways, live luxuriously on a budget, and build a sound financial future From the founders of GoldenGirlFinance.ca comes a new book on how to get your financial house in order and enjoy the freedom and happiness that comes with a secure financial future. In 10 Ways to Stay Broke. . . Forever, you'll learn why focusing on living well now is almost always a path to poverty later. You...
Add: 25-07-2017, 20:56 | Views: 135